A KINDER WORLD OF COMMERCE is an educational campaign designed to raise awareness about the importance of buying not just locally but socially responsibly. Discover what motivates and inspires socially responsible businesses to do good in our community and what it takes to make this happen. These businesses are a distinctly different brand driven by their values and committed to the quintuple bottom line of Purpose, People, Planet and Profit.
How do You Shine a Light in the Darkest Corners of the World?
An interview with Megan Birney, president of Unite to Light
I came across Unite to Light at our local travel store, Circa Terra. I was intrigued by these solar-powered lights and c...
How do You Help People Who Help People?
An interview with Joey Zumaya & Mariana Zumaya, owners of The Zumaya Group
I was introduced to Joey Zumaya and Mariana Zumaya of the Zumaya Group by Claudia who, for the last several years, has work...
How Do Goods Do Good?
An interview with Caleigh Hernandez, founder/owner of RoHo
ML/CR: Tell us about your company RoHo.
CH: “RoHo” in Swahili means spirit and kindness and that inspires everything we do.
We partner with artisan groups ...
What Does Presence Have to do With Process?
An interview with Ali Schiller & Marissa Boisvert, owners of Accountability Works
I met Ali and Marissa through Claudia who had been working with them on her own businesses for the last two year...
What Does “22 in 22” Have to do With Building a Kinder Community?
I have been tangling with the topic of our housing crisis for more than a year now. It is a complex problem that affects many different stakeholders in our community. The go...
How Does a Kinder Brand Walk The Walk?
An interview with Jeff Bochsler, SVP of mortgage lending/branch manager of Guaranteed Rate and Liz Heitman, VP of mortgage lending
ML/CR: Of all the mortgage broker companies in Santa Barbara, what mad...
Creating a Kinder World of Commerce... One Business at a Time
Our campaign, A Kinder World of Commerce, was born out of a deep desire to create a kinder, more sustainable way of doing business by educating our community on the importance of sh...
What do All Kinder Brands Have in Common That Make Them Sustainable and Effective in the Long Run?
As I was thinking about the subject for this month’s article, I found myself hearkening back to an article I did a few years ago for Baby Bo...
Interested in Voting With Your Dollars This Holiday Season?
The Pandemic. The Shutdown. The Insurrection. The Great Resignation. Over 700,000 COVID-related deaths in the US alone. …and the death of my mother 2 weeks before the Shutdown. As a...
How do Our Socially Responsible Businesses Relate to Gratitude?
With Thanksgiving around the corner, it seemed fitting to explore gratitude through the lens of our kinder brand businesses. But before we do, let’s take a look at what research...